Ayarin Butdee

Contact

✉️ [email protected]

🌐 www.ayabutdee.notion.com

🔗 www.linkedin.com/in/ayabutdee

Interests

🎀 Fashion

🧵 Sewing

🎬 Psychological thriller film

🎨 Generative art

🏊‍♀️ Swimming

Languages

🇬🇧 English

🇹🇭 Thai

<aside> ✨ UX/UI Designer with 4+ years of experience working across global markets, including the UK, Italy, and Thailand. Expertise in designing seamless user experiences across industries, from fashion to energy solutions.

</aside>

Work History

UX/UI Designer

November 2024 - Present | Full-time | Remote (Bangkok based, NZ team)

• Led the end-to-end redesign of TotalCoach’s Athlete pillar—rearchitectured the whole journey e.g., invitation-led booking flow with inline pay/scheduling, doubling task success rate in prototype testing and enabling athletes to book lessons twice as fast with zero errors. Improved user confidence and strengthened trust.
• Contributed to the redesign of UView, an AI analysis mobile app integrated with TotalCoach. Defined the interaction flows, user journeys, visual design, and prototypes.

UI/UX Designer

January 2022 - July 2023 | Full-time | London, UK.

• Delivered a data management platform for a London-based energy company, enabling 15+ internal users to access and utilize data for informed business decisions—from concept to launch.
• Consulted across multiple client engagements, leading stakeholder workshops, eliciting business/regulatory requirements, translating goals into delivery roadmaps, and managing stakeholder communications to deliver tailored implementations.

UI Designer

November 2021 - February 2022 | Freelance | London, UK.

• Created high-fidelity prototypes and interactive wireframes for fashion clients like Adidas and Louis Vuitton. Developed pitch presentations to showcase mockups to stakeholders and clients, conducted design reviews to meet business needs.

Graphic Designer

December 2020 - December 2021 | Contract | Remote (Bangkok-based, FR team)

• Facilitated graphic CAD files for lingerie production, increasing efficiency while ensuring meticulous attention to detail before handing them over to the manufacturing team. Collaborated with a multi-disciplinary team to meet brand guidelines. Applied user-centered design principles to enhance product functionality.

Design Concept and Trend Researcher

October 2019 - January 2020 | Internship | London, UK.

• Led research on design concepts and fashion trends for upcoming collections, leveraging a data-driven approach to analyze trends and concepts. Delivered insights and recommendations to the design director through visually compelling presentations, which improved proposal acceptance rates by 80%.

Education

MSc Fashion and Lifestyle Marketing

January 2019 - April 2020

Developed a deep understanding of consumer behavior, brand strategy, and market trends in the fashion and lifestyle sectors. Gained expertise in creating customer-centric marketing strategies that align with brand values. The program emphasized research and data analysis, which translated into an ability to design user experiences that resonate with target audiences.

BA Fashion and Apparel Design

March 2013 - April 2017

Honed extensive research skills in trends, materials, and consumer behavior to anticipate and respond to market demands, similar to how UX design leverages user research, market analysis, and usability testing to guide design decisions. Developed attention to detail, problem-solving, creativity, visual design, prototyping tools, and analysis skills—each valuable and essential for translating to UX design.

Certificate